The 40% Rule

The key to increasing mental fitness

The 40% rule, first coined by David Goggins, is a term used to explain that when your mind and body are starting to tire and you feel like giving up, you’re only at 40 percent of what you are truly capable of achieving.

The reason why this happens is because your brain instinctively sets up boundaries and barriers to protect you from uncomfortable and harmful situations, whether this is by making you physically exhausted or pushing limiting beliefs to the front of your head.

Today, we'll teach you how to push past your limits and live to your full potential with a real life story:

“A guy called Jesse Itzler was running a 100-mile run in San Diego with 6 of his friends who were prepared with all the equipment you would need for a marathon like this, when he came across a 260 pound, intimidating, muscley guy who was running all by himself, with just a folding chair, a bottle of water and some crackers.

During the race, this mysterious figure had broken all of the small bones in his feet and had serious kidney damage yet, he kept going and completed the entire race without any assistance, unlike many others who couldn’t even complete the race."

And honestly, 100 miles is not something any random guy could do. 

Just ponder over this story again & see if you have such a goal, push your limits to achieve it!